Blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant Web,
— Read on arstechnica.com/tech-policy/2019/08/why-some-experts-are-skeptical-of-googles-new-web-privacy-strategy/
Why can’t web advertisements be like TV ads? Advertise based on the content (and predicted audience profile), not the user’s browsing history.