Do people really feel their books?

The BBC have been running a story this afternoon about e-book sales vs printed book sales. I was surprised when a majority of the people they (unscientifically) surveyed said they preferred printed books. This was not because they can be purchased second hand for next to nothing, not because they make a great gift or because they can be passed along to a friend, but because of the way they 'feel' – really?

I have never finished a great book and been absorbed for days by the texture of the book in my hand – a satisfying plot, however has made me do just that – and digital advances can improve the reading experience by offering custom fonts, synchronsiation, character profiles, built in lights, and being easier to hold. I've probably converted about 4 people I know who said they loved the smell and feel of printed books to e-readers, because good story is what makes a good book, after all.